marketing

As a Not-for-profit leader, you know building long-term sustainable marketing and philanthropic infrastructure is essential to your growth. This course will provide practical building blocks to ensure your marketing and philanthropic efforts are fully integrated and measurable. This course will also provide a step-by-step process using the fundamental principles from two disciplines to ensure integration, ease, and long-term sustainability in your marketing and philanthropic endeavors. You can expect to learn the following: What is a Brand and why is it so important? The difference between a Mission and your Brand How to maximize the use of your Brand to create greater growth Foundational Philanthropic Principles and Marketing Principles that will change how you communicate and what you communicate. Practical application and integration of philanthropic and marketing principles in a living document that prospers continuous and purposeful execution. Best practices in measuring your success. Placing the building blocks, determining your needs, and measuring your success with a fully integrated process of your philanthropic and marketing efforts. Dedicated time for a hands-on workshop or questions and answers with the expert.